eMerge for small businesses
As you may have seen in our guided tour, Leon Gall runs an online record store he calls CD-Rome. He uses eMerge to personalize the letters and announcements he sends to his customers.
In this example,
Leon makes good use of his database. Whenever he receives a new shipment,
he matches the new titles to his customerss preferences and uses
eMerge to send a very personal invitation to buy.