eMerge for small businesses

As you may have seen in our guided tour, Leon Gall runs an online record store he calls CD-Rome. He uses eMerge to personalize the letters and announcements he sends to his customers.

In this example, Leon makes good use of his database. Whenever he receives a new shipment, he matches the new titles to his customers’s preferences and uses eMerge to send a very personal invitation to buy.